World’s first four-sided 4DX cinema screen unveiled
CJ 4DPLEX, the company behind the ScreenX 270° multi-projection cinema format and 4DX multi-sensory theatre concept, is extending projection to ceilings as well as three sides of a cinema.
Cinema technology company CJ 4DPLEX, has unveiled a four-sided screen format at CES, that covers three sides of a cinema and also the ceiling. The four-sided screens form part of the company’s multisensory 4DX Screen concept which adds motion, water, wind, snow, lightning, scents and other special effects to on-screen visuals.
The four-sided 4DX screen format is said to be the first of its kind in the world of cinema. The side walls of the auditorium are curved to a trapezoidal shape, diminishing image distortion to provide a more comfortable, and seamless panoramic viewing experience. On top of the trapezoidal screen structure is the ceiling screen that covers the remaining unused space of the auditorium.
Facing the enveloped screen space are the latest 4DX motion chairs. With a range of motion up to 10 times wider than the previous model, the latest 4DX model has large sway and wide pitch mechanisms, offering a smoother riding experience.
With over 1,030 cinema installations combined, the company’s ScreenX and 4DX are globally recognised premium movie formats. ScreenX utilises the entire auditorium space to provide a panoramic movie-viewing experience without the aid of VR glasses. 4DX is the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilises all five senses.
CJ 4DPLEX introduced its 4DX theatre concept in 2009, with motion-based seating and signature effects optimised by a team of skilled editors. Today more than 700 movies have been screened in 4DX with 723 theatres now in operation across 65 countries. In 2014, the company introduced ScreenX, a 270-degree multi-projection immersive cinematic platform which expands the movie scene onto theatre sidewalls. ScreenX has now grown to 289 screens in 30 countries.
Meanwhile, the company has also unveiled an indoor AR platform that can bring mobile games to public spaces such as cinemas, shopping centres, and theme parks. The new ‘4DX AR’ platform introduces an indoor navigation system that will allow users to enjoy a game without any lags or interference unlike conventional AR games currently in the market. With this platform, visitors will also be able to navigate to different attractions within a venue, which can function as an effective marketing tool.
Until now, the characters in conventional AR games could not differentiate between objects in the real physical space and virtual 3D objects, resulting in overlap of the two. Games using the ‘4DX AR’ platform will recognise even subtle differences between the real physical space and virtual objects, allowing characters to go through or even hide behind real spaces such as walls. A demo is available at CES.
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Posted: 10th February 2020