Projection mapping revitalises Canadian attractions
Projection mapping projects are revitalising revenue streams and drawing new visitors to businesses and landmarks in Old Montreal and Toronto, thanks to Panasonic technology.
Immersive projection mapping, such as light shows and art exhibits, is popping up in unexpected places, breathing new life into old landmarks and providing businesses with a new way to revitalise their revenue streams as well as storytelling opportunities.
At the heart of many of these exhibits is Panasonic technology which inserts visitors into the action and creates storytelling experiences that inspire and amaze. By changing the way people experience art and culture through these immersive experiences, businesses have the potential to expand visitor traffic, diversify revenue and stay relevant.
In Canada, Aura at Montréal’s Notre-Dame Basilica and Terra Lumina at the Toronto Zoo, both created and produced by Moment Factory, and Cité Mémoire, developed by Montréal en Histoires, have revitalised traditional revenue streams and increased visitor traffic.
In Montreal at the Notre-Dame Basilica, Aura provides visitors with a sonically and visually captivating experience inside a historic landmark. Having been operational for a couple of years, locals and tourists have flocked to the Basilica with sold-out shows on weekends and it continues to attract new visitors to the site. Adapting to restrictions due to the Covid-19 pandemic, for a limited time in April and May Aura organisers had moved the experience to a digital format, reaching an even wider audience, by providing a free 360° capture of the immersive part of the Aura experience viewable on a mobile phone or virtual reality headset.
Montréalers, visitors and tourists alike have also experienced Cité Mémoire. Created by Montréal en Histoires, a not-for-profit organisation established to increase tourism revenue through multimedia experiences, this project brings history to life. Through large-scale projections on trees, buildings and cobblestone streets, visitors to Old Montréal are transported into the past.
At the Toronto Zoo, Terra Lumina, an enchanting night walk, drew in visitors during the winter season and diversified programming during a typically slow period.
“Through Panasonic’s solutions for projection mapping and immersive entertainment we bring art to life at a large scale, make it more accessible to mass audiences, and draw younger generations to locales they may not otherwise visit,” said Stefan Berens, group manager for marketing at Panasonic Canada. “For businesses looking to diversify their revenue streams, educate audiences in a unique way and stay relevant, Panasonic’s immersive projection mapping technology is extremely scalable and can be applied from small to large scale activations to fit various needs.”
Photo credit: Cité Mémoire/Montréal en Histoires, Jean-François Lemire
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Posted: 23rd June 2020