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Social distancing coming to Immersive van Gogh experience

Social distancing is here to stay and at the Immersive van Gogh exhibition in Toronto, Canada, social distancing circles will be implemented for the experience’s opening to physical visitors in July.

Social distancing coming to Immersive van Gogh experience

Dubbed ‘Gogh the Distance’, the circles will be implemented for the immersive digital art experience to allow visitors to maintain 2 metres distance at all times, similar to many essential businesses around the globe such as supermarkets.

Svetlana Dvoretsky, coproducer, Lighthouse Immersive is one of the masterminds behind the experience. Dvoretsky explained: “We are optimistic that cultural venues and destinations will soon be able to open to larger gatherings; and we are taking every measure to ensure that our patrons will be able to fully engross themselves in the incredible scale and visual impact of the art, film and sound experience –without worrying about social distancing.”

The exhibition is also held at L'Atelier des Lumieres in Paris, however it is currently unclear if the Paris exhibition will introduce the same measures.

Corey Ross, co-producer, Lighthouse Immersive added: “Other cities including San Francisco and Brooklyn have successfully encouraged social distancing by painting “circles” in parks and public spaces, so we thought why not project these circles within our 600,000 cubic feet venue, so that it becomes part of the presentation and integrates into the moving projections of van Gogh’s masterpieces,”


Taken from Inavate. 28 May 2020.

Visit the Inavate website for more information.

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Posted: 11th June 2020


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