Piccadilly Circus: New screen to make landmark bolder and brighter
Already blazing with light and bustling with people, the beguilingly brash Piccadilly Circus could become even more so if plans for an extra illuminated screen are approved.
The thoroughfare - a byword in households across Britain for describing any slightly busy space in or out of the home - marks the middle of London's entertainment district.
Now developer Criterion Capital wants to erect another screen to show travel updates, breaking news and promote the latest West End plays and shops.
Connecting Regent Street and Piccadilly, the junction was built two centuries ago and opened to traffic in 1819.
Now known for its giant lit-up advertising hoardings - like the baby brother of New York's Times Square - it is a popular area for tourists, with an estimated 100 million visitors a year.
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By Bethan Bell, BBC News. 18 November 2022.
Posted: 18th November 2022