Superwide screen makes a splash in elite swimming
A European swimming championship event boasted a 77-metre wide, 6mm modular LED screen with a recessed doorway for athletes’ entrance to the pool, thanks to event LED specialist ADI.
LED screen specialist ADI has supplied a venue-wide solution for the 20th edition of the LEN European Short Course Swimming Championships. Hosted over five days at Glasgow’s Tollcross International Swimming Centre, ADI delivered impactful platforms for sports presentation and partner brand activation across the event.
ADI created a superwide 77-metre modular screen with recessed doorway for the athletes’ entry to the pool. The giant 6mm digital wall allowed each swimmer to have their name, national flag and profile creatively displayed in a 32:9 cinematic format as they entered the poolside through a cut-out in the screen. The display supported full-screen graphics or zoned content for broadcast of multiple feeds for timings, stats and results which could be shown simultaneously. The high-resolution canvas also acted as a backdrop to the podium and prize giving, with sponsors and event branding highlighted in front of TV and venue audiences.
Further amplification of partner brands came through an 8-metre stretch of 6mm digiBOARD, ADI’s digital perimeter system. Branding for companies including TYR and Lumie featured along the full length of the poolside facing the broadcast cameras for excellent TV exposure.
The integration of LED technology is becoming increasingly popular for aquatics events, allowing venues to transform atmosphere and aesthetics instantly while offering an effective communication channel for multiple event sponsors.
For the Glasgow European Championships in 2018 ADI had supplied over 145 metres of high resolution LED for the venue, including a similar super-wide screen and high impact digiBOARD system.
Graeme Ironside, events overlay manager for Glasgow Life, commented: “Following the incredible services ADI delivered at Tollcross and many other venues as official large video display provider for the 2018 Glasgow European Championships, we were confident in their ability to supply an equally stunning solution for this event. Once again they have delivered a custom LED project that creates a world-class environment for live sport.”
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Posted: 27th January 2020