ISE has confirmed an actual attendance of 52,128 unique visitors across the four days of the final show to be held at the RAI Amsterdam. Faced with an international health crisis and a storm sweeping across Europe, show organiser Integrated Systems Events noted that it was apparent that some of those who had registered in advance would not be attending. Registrations for the show were running at around 80,000 – a level seen in 2019 – but the event plans to use the actual attendance metric when reporting attendance at future shows.

Daily attendance figures were as follows:

• Monday 10 February (build-up, conferences and Opening Address): 11,112
• Tuesday 11 February (first day of exhibition): 27,592
• Wednesday 12 February: 34,004
• Thursday 13 February: 28,678
• Friday 14 February: 15,213

The daily figures add up to a cumulative total of 116,599 visits, including visitors who spent more than one day at the show.

Mike Blackman, managing director of Integrated Systems Events, commented: “This year’s show demonstrated to us just how determined our attendees were to come to ISE. Many of our exhibitors exceeded their targets for customer engagement and lead generation. The show has delivered on all fronts: as the global industry’s biggest annual forum, as a launchpad for new solutions, as a place to do business, and as a source of professional development and education.”

Dave Labuskes, CTS, CAE, RCDD, Chief Executive Officer of AVIXA, commented: “Having now had a few days to reflect on our last ISE in Amsterdam, I am struck by the sheer determination and enthusiasm our AV industry friends and colleagues showed last week. In the face of significant challenges, thousands of people still made the trip to the show, attended conferences and took part in the networking events, awards and parties, and engagement across the show floor was meaningful and important.

“For our part, the AVIXA Conferences, Flash Tracks and Main Stage programme were all very well attended. This year we were gratified to have grown our participation in the AV Career Day. We also launched our new and exciting Digital Art Challenge – a year-long contest to celebrate those artists and creative teams helping to change the way people experience the world. And of course, we held the inspiring ¡Hola Barcelona! event on Friday – a chance to thank our great hosts for the last 14 years, the team at the RAI and the city of Amsterdam.  We very much look forward now to ISE 2021 in Barcelona.”

ISE is jointly owned by AVIXA and CEDIA.