Queen Elizabeth II debuts Covid-19 DOOH message
Texts taken from a royal broadcast to the nation are being displayed with a photograph of Queen Elizabeth II on the iconic Picadilly LIghts DOOH screen in the centre of London.
Excerpts from Queen Elizabeth II’s Message to the Nation about Covid-19 are to appear on the Piccadilly Lights in London over the coming days. The Picadilly Lights is an iconic DOOH screen installation at the heart of the city, operated by Ocean Outdoor, with an outwardly curving 4K video display solution provided by Daktronics.
Expressions of support and inspiration from The Queen will be carried from 10am and 6pm, 7 April till 19 April. It is the first time the digital screen has displayed direct message from the Queen.
Following agreement with Buckingham Palace, three uplifting messages are accompanied by a photograph of The Queen taken at Windsor Castle as she recorded her speech, provided by PA Media. They include the words “we will meet again”, something which resonated with people and echoed the words of Dame Vera Lynn’s wartime anthem. Another message thanks everyone on the frontline of the UK’s National Health Service (NHS), care workers and those carrying out essential roles. Each message appears on the screen in full domination and does not appear with any other advertising.
The Piccadilly Lights is owned by Landsec. Commercial media manager Derek Manns said: “We’re proud to be sharing the Queen’s message of support for the nation on Piccadilly Lights. We hope it will provide some light for Londoners as we continue to work through these unprecedented times.”
Richard Malton, CMO of Ocean Outdoor, said: “The Queen’s address to the nation was inspirational and reassuring. Her Majesty the Queen is London’s most famous resident. Where better to extend her message to Londoners than Piccadilly Lights. It has been an honour working with the Palace to make this happen.”
About 24 million people watched the Queen’s Sunday evening TV broadcasts. It was only the fifth time the Queen has made a special broadcast to the nation, outside of regular Christmas messages, in her 68-year reign.
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Posted: 21st April 2020